Get Emotional with your Customers

Imagine you have a safety product brand. You produce and sell fire extinguishers for home use.

You might sell a fire extinguisher, but what are you providing?

For this, we need to ask: why does someone actually buy a fire extinguisher?

Because of an emotional trigger. You're providing peace of mind. Safety. Security. Confidence. There’s an emotional need - the need to have something there, nearby, just in case.

Regardless of what you sell, look into what you actually provide. Latch onto the emotions of your customer. This will define your positioning, message, content and creatives to resonate with them.

Define who your audience are. Get deep. Get a full understanding.

Get emotional.